Dekoruma Storefront

Michaela Nathania
Dekoruma Engineering
2 min readSep 7, 2016

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Get inspired!

We introduced the first shoppable magazine in Indonesia. This feature presents inspiration brought directly from our in-house studio. We want our customers to be guided, educated and inspired, which is how they ultimately build a relationship with Dekoruma’s brand.

Contextual Product List

Bedding shopping experience is the challenging part since we have thousands of bedding SKUs and each model has permutation of size and package (with bedcover / not). It will overwhelming if we show all of them to customers

Multi-seller Products

When you are searching for mainstream products, most of marketplaces will flood you with a lot of search results from different sellers. Inspired by Amazon, we created a system that groups the same products into one product page. Wanna get the product asap? Or the cheapest price? You can compare it easily at Dekoruma.

Dekoruma’s Product Description

We provide excellent product descriptions that are carefully written, and are extremely descriptive. The descriptions are written with our target market in mind, but are also simple enough for anyone to understand. Dekoruma has invested a lot of time and effort into capturing our products in a specific aesthetic.

Value Pack
Smart Frequently Bought Together and Similar Products

Seamless Checkout

Dekoruma checkout page was designed to have seamless checkout experience so that it can improve checkout speed and conversion rates. When a customer checks out, we record their address information so later they may checkout with only two clicks next time.

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